Proven Results. Real Growth. Trusted Partnerships.
How Mundo Partners helped a global English-learning platform achieve 25% of its worldwide revenue from China Mainland.
The Partner
Our client is a global English-learning platform, headquartered in the U.S., and backed by top-tier venture investors including Y Combinator, Bessemer Partners, and Benchmark Ventures. The platform connects learners with English tutors worldwide through online video sessions and AI-assisted speaking tools.
Entering China's Regulated Education Market
When the partnership began, the client faced three major barriers:
Regulatory Restrictions
Unable to register or advertise as a foreign education provider without a Chinese education license.
Payment and Billing Complexity
Enterprise clients required compliant "Education Training" invoices (fapiao) for B2B contracts.
Localization Gaps
Global campaigns and content didn't resonate with Chinese learners, and platforms like WeChat or Douyin were unfamiliar territory.
Mundo Partners became the local partner to solve these challenges and operationalize the client's China Mainland strategy.
Mundo Partners's End-to-End Service Delivery
We provided a fully integrated service suite — combining compliance, sales, marketing, and local operations — to help the brand grow sustainably and compliantly in China Mainland.
B2B Sales & Billing
- Signed and managed 100+ enterprise contracts under Mundo's education license
- Issued compliant education and training invoices (fapiao)
- Collected and settled local RMB revenue
- Represented the brand at national education expos and offline events
Digital & Influencer Marketing
- Set up and maintained ad accounts on WeChat, Douyin, Xiaohongshu, Weibo, Bilibili, and Zhihu
- Ensured all ad creatives met education and data-use compliance
- Managed 30+ major campaign launches
- Collaborated with over 2,000+ KOLs and influencers, building one of China's strongest education KOL networks
Local Operations & Customer Support
- Provided real-time bilingual chat support on WeChat, Xiaohongshu, and the brand's local site and apps
- Operated and maintained eCommerce channels on Tmall, Taobao, and Xiaohongshu stores
- Delivered continuous operational analytics and user insights
Compliance & Strategic Advisory
- Offered monthly compliance guidance and market regulation updates
- Assisted in establishing the client's local WFOE entity once business scale and exposure reached maturity
Tangible Growth. Sustainable Success.
Key Impact Highlights
Recognized as one of the top international English-learning apps in China Mainland
Built a nationwide education influencer network and sustained brand leadership
Transitioned China Mainland to the client's largest global market within 3 years
Mundo Partners was instrumental in helping us navigate China Mainland's complex education landscape. Their team provided the local expertise, compliance structure, and operational execution we needed to grow confidently and sustainably.
The Transformation Journey
- No education license
- Limited market reach
- Zero revenue from China Mainland
- No local operations
- Compliance barriers
- Full compliance with education license
- National campaign presence
- $20-30M annual revenue
- Shanghai APAC headquarters
- Largest global market
Ready to Build Your Success Story in China Mainland?
From compliance to growth, Mundo Partners helps global education brands achieve sustainable results in the world's largest education market.